A quick guide to launching your own pop-up shop

There was a time when launching a pop-up shop was a technique used by a handful of retailers to create novelty value for prospective customers. However, over the past couple of years we’ve seen a real spike in the popularity of temporary retail initiatives. In the UK alone, pop-up shops contribute £2.3 billion to the economy each year – and that figure is on the rise. Pop-up store revenue grew by...
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How plan the perfect product launch

When you’ve spent months developing a new product or range, you want to ensure it enters the market with a bang. However, without careful planning and preparation, there is a chance your big launch could be more of a damp squib. So how do you plan a product launch that creates a buzz among your target audience, without breaking the bank – and which delivers return on investment beyond the event...
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A quick guide to launching your own pop-up shop

There was a time when launching a pop-up shop was a technique used by a handful of retailers to create novelty value for prospective customers. However, over the past couple of years we’ve seen a real spike in the popularity of temporary retail initiatives. In the UK alone, pop-up shops contribute £2.3 billion to the economy each year – and that figure is on the rise. Pop-up store revenue grew by...
Read More