The Watch Gallery’s Rolex Basel Collection 2016 Event
When The Watch Gallery wanted to host an exclusive event to promote the new range of Rolex watches they hired Axis’ Retail Showcase.
The leading independent UK luxury watch retailer had negotiated with Selfridges to use their private Personal Shopping floor and needed a high-end retail display to fit the high-end retail environment.
The nature of the event, a two day, intimate, invite only preview of the new collection for a small but significant list of The Watch Gallery’s private clients, leant itself perfectly to Axis’ short term hire units.
Eight showcases were discretely delivered, installed and merchandised on the private shopping floor. After the first day’s event, they were moved to a hotel suite for a new audience to view the watch prototype display.
“The elegant showcases supplied by Axis were perfect for displaying our collection of luxury time pieces and the team installing them were both efficient and friendly”
Sophie Dove-Dixon, Marketing & Events Manager