Zenith: Harrods' Fine Watch Room
Axis has worked with Zenith, the prestigious luxury watch brand, for over five years.
When Zenith required standalone retail displays to be installed in Harrods’ Fine Watch Room they turned to their retail solutions partner, Axis and we recommended our Retail Showcase units.
The units needed to be fully compliant with Harrods’ guidelines and were to be used during the run up to, and including, the important Christmas trading period. Our high-end displays and flexible hire terms, coupled with Axis experience of installing in busy retail environments made this a good fit.
Four Retail Showcase units were hired and branded, including a back-lit acrylic logo, to ensure a strong link between the product on display and Zenith’ brand.
Communicating and working with both the client and Harrods, Axis made all the necessary arrangements to ensure seamless delivery and installation. The units traded from October through Christmas and, following a small extension to the hire period by Zenith, they were collected free of fuss in February.
Axis are delighted to have worked with such a prestigious client, in a high-end retail environment, to assist with their sales drive during that critical trading time.
Harry Apostolakis, Marketing Manager for Zenith had said “We have been using Axis for years and have always been pleased with the quick turn around and high quality of projects. The towers we hired for the Harrods activity were of excellent quality and the way Axis managed to use our logo, they really felt like Zenith owned towers. Axis are a valued partner and I am happy to have them on board.”